A market research study has been conducted by a travel website that specializes in restaurants with the business objective to determine which food cuisines are perceived to be similar and which are perceived to be different. The following cuisine types were studied:

The mean values of each cuisine on the scales of
Bland (1) to Spicy (7)
Light (1) to Heavy (7)

Low calorie (1) to High calories (7)

are stored in Foods.

a. Perform a cluster analysis on the types of cuisines.

b. Perform a multidimensional scaling analysis on the types of cuisines.

c. What conclusions can you reach about which types of cuisines are most similar?

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