2. Cluster these brand associations (Question 1) in specific categories and label these categories to determine the
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2. Cluster these brand associations (Question 1) in specific categories and label these categories to determine the core brand associations.
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Related Book For 
Strategic Brand Management And Development Creating And Marketing Successful Brands
ISBN: 978-0367338756
1st Edition
Authors: Sotiris T. Lalaounis
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