2. Discuss the role of brands in the economy and the society by exploring the history of...
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2. Discuss the role of brands in the economy and the society by exploring the history of branding from ancient civilisations to post- modern contemporary societies.
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Strategic Brand Management And Development Creating And Marketing Successful Brands
ISBN: 978-0367338756
1st Edition
Authors: Sotiris T. Lalaounis
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