4. How would you describe the likely consumer impressions of The Lakes Distillery brand identity on the
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4. How would you describe the likely consumer impressions of The Lakes Distillery brand identity on the basis of the six dimensions (i.e. time, space, technology, sophistication, and scale)?
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Strategic Brand Management And Development Creating And Marketing Successful Brands
ISBN: 978-0367338756
1st Edition
Authors: Sotiris T. Lalaounis
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