22. A major application of analytics in marketing is determining the attrition of customers. Suppose that the

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22. A major application of analytics in marketing is determining the attrition of customers.

Suppose that the probability of a long-distance carrier’s customer leaving for another carrier from one month to the next is 0.15. What distribution models the retention of an individual customer? What is the expected value and standard deviation?

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Business Analytics Methods Models And Decisions

ISBN: 9780132950619

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Authors: James R. Evans

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Question Posted: Oct 29, 2024 09:01 AM

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22. A major application of analytics in marketing is determining the attrition of customers. Suppose that the

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Business Analytics Methods Models And Decisions

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