A survey of college students determined the preference for cell phone providers. The following data were obtained:

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A survey of college students determined the preference for cell phone providers. The following data were obtained:

Provider Gender T-Mobile AT&T Verizon Other Male 12 39 27 16 Female 8 22 24 12 Can we conclude that gender and cell phone provider are independent? If not, what implications does this have for marketing?

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Business Analytics

ISBN: 9781292095448

2nd Global Edition

Authors: James R. Evans

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