Finally, assume that 50% of those customers who are in danger of churning, and with whom the
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Finally, assume that 50% of those customers who are in danger of churning, and with whom the company intervenes, will stay with the company, and 50% will churn anyway. Redo Exercises 45–50 under this assumption.
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Data Mining And Predictive Analytics
ISBN: 9781118868676
2nd Edition
Authors: Daniel T Larose, Chantal D Larose
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