For the Moore Pharmaceuticals model, suppose that analysts have made the following assumptions: R&D costs: Triangular($500,
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For the Moore Pharmaceuticals model, suppose that analysts have made the following assumptions:
• R&D costs: Triangular($500, $700, $800) in millions of dollars
• Clinical trials costs: Triangular($135, $150,
$160) in millions of dollars
• Market size: Normal(2000000, 250000)
• Market share in year 1: Uniform(6%, 10%)
All other data are considered constant. Develop and run a Monte Carlo simulation model to predict the net present value and cumulative net profit for each year. Summarize your results in a short memo to the R&D director.
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