Set the minimum antecedent support to 1%, the minimum rule confidence to 5%, and the maximum number

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Set the minimum antecedent support to 1%, the minimum rule confidence to 5%, and the maximum number of antecedents to 1.

Use rule confidence as your evaluation measure.

a. Find the association rule with the greatest lift.

b. Report the following for the rule in (a). (i) Number of instances (ii) Support % (as defined in this chapter) (iii) Confidence % (iv) Rule support % (v) Lift (vi) Deployability

c. Using hand calculations, show how the measures were calculated.

d. Explain, in terms of this data, what each of the measures in

(c) means (you can skip (i)).

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Data Mining And Predictive Analytics

ISBN: 9781118868676

2nd Edition

Authors: Daniel T Larose, Chantal D Larose

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