The Excel file Cosmetics Data provides data on purchases of different cosmetic items at a large chain

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The Excel file Cosmetics Data provides data on purchases of different cosmetic items at a large chain store. Develop a market basket analysis using the XLMiner association rules procedure with the input parameters support = 35 and confidence = 80.

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Business Analytics

ISBN: 9781292095448

2nd Global Edition

Authors: James R. Evans

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