The Schoch Museum (see Problem 17 in Chapter 11) is embarking on a 5-year fundraising campaign. As

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The Schoch Museum (see Problem 17 in Chapter 11) is embarking on a 5-year fundraising campaign.

As a nonprofit institution, the museum finds it challenging to acquire new donors as many donors do not contribute every year. Suppose that the museum has identified a pool of 8,000 potential donors. The actual number of donors in the first year of the campaign is estimated to be somewhere between 60%

and 75% of this pool. For each subsequent year, the museum expects that a certain percentage of current donors will discontinue their contributions. This is expected to be between 10% and 60%, with a most likely value of 35%. In addition, the museum expects to attract some percentage of new donors. This is assumed to be between 5% and 40% of the current years’ donors, with a most likely value of 10%. The average contribution in the first year is assumed to be

$50 and will increase at a rate between 0% and 8%

each subsequent year, with the most likely increase of 2.5%. Develop and analyze a model to predict the total funds that will be raised over the 5-year period.

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Business Analytics

ISBN: 9781292095448

2nd Global Edition

Authors: James R. Evans

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