What does the American Express campaign imply about The Body Shop and its customers? Is this different from the image of the nonprofit organizations that The Body Shop endorses?

Although the Roddick commercials received a positive response from advertising industry professionals, some long-time BSI customers accused Roddick of “selling out” and breaking her promise never to advertise BSI products. Roddick responded that the commercials promoted American Express and did not specifically promote Body Shop products.
The advertisements gave The Body Shop valuable publicity in much the same way that Roddick’s social activism had done in the past.