What is your opinion on The Body Shop/American Express advertising campaign? Was it a sound business decision on Roddick’s part?

Although the Roddick commercials received a positive response from advertising industry professionals, some long-time BSI customers accused Roddick of “selling out” and breaking her promise never to advertise BSI products. Roddick responded that the commercials promoted American Express and did not specifically promote Body Shop products.
The advertisements gave The Body Shop valuable publicity in much the same way that Roddick’s social activism had done in the past.