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business
business ethics

Questions and Answers of Business Ethics

1. Why was it necessary for TOMS to evolve its business model?2. Who are TOMS’ most important stakeholders, and why? 3. Is the One for One movement business model appropriate for any other
1. Did Monsanto maintain an ethical culture that effectively responded to various stakeholders? Does Bayer?2. Compare the benefits of growing GM seeds for crops with the potential negative
1. What impact do you think recyclable materials will have on the sustainability goals of Starbucks? 2. Starbucks unique in being able to provide a high level of benefits to its employees?3. Do
1. Describe the differences between a legitimate business model and a pyramid scheme.2. Evaluate how Herbalife managed its regulation and public relations risks.3. Why has Herbalife continued to be
1. Assess the company’s strategy and performance with environmental and employee stakeholders. 2. As a publicly traded corporation, how can Home Depot justify budgeting so much money for
1. Do you think Walmart is doing enough to become more sustainable? 2. What are the ethical issues Walmart has faced? 3. Describe the advantages and disadvantages of being a supplier for
1. Should Hershey be held ethically responsible for child labor conditions in the West African cocoa communities? 2. If it is not possible for Hershey to gain control of its supply chain for a
1. How has a commitment to corporate values contributed to Whole Foods’s success?2. Describe how Whole Foods’s adoption of a stakeholder orientation has influenced the way it operates.3. Why has
Break class into small groups of three to five students. Have students read the discussion question and discuss their answers within their groups. Students should be prepared to provide examples.
The purpose of this activity is to get students to realize that there are no easy answers to many of these issues. Have students partner up for this activity. Each student should select one of the
This clip explains the veil of ignorance and how it impacts the way people think. After students have watched the video, conduct an instructor-led debrief using the questions provided.a. What is the
This ethical dilemma concerns a hypothetical situation regardingethical issues related to consumer health and safety. Have students read the scenario provided in the text and then conduct an
This video outlines the Wells Fargo fake accounts scandal in which employees opened fraudulent accounts in the names of unknowing customers. After students have watched the video, conduct an
Have students check their EQ, or Ethics Quotient, by completing the following assessment found in the text at the end of the chapter. Students can assess their performance to evaluate their overall
Break class into small groups of three to five students. Have students read the discussion question and discuss their answers within their groups. Students should be prepared to provide examples.
Identify the major types of wholesalers, and summarize four trends shaping the future of wholesaling.
How many books will a publisher have to sell to break even if fixed costs are $100,000, the selling price per book is $60, and the variable costs per book are $40?
How does branding help consumers?
What sort of customers should a company target for the introductory phase of a product’s life cycle?
Explain the role of marketing intermediaries in contemporary business, and list the eight primary functions that intermediaries can perform.
Explain the strategic decisions that manufacturers must make when choosing distribution channels.
Identify five key attributes of distribution channel design and management.
Define marketing, and explain its role in society.
If Red Ants Pants had investors looking for a quick return, how might that influence Calhoun’s decision to continue functioning as her own retail channel, rather than going through established
Identify three trends that help define contemporary marketing.
How could meeting small groups of women in their homes to talk about pants possibly be an efficient communication strategy?
Differentiate between consumer buying behavior and organizational buying behavior.
Describe the four main components of the marketing mix.
What are the four basic components of the marketing mix?
Should companies open themselves up to criticism by being active on social media?
If you have a product that appeals to the majority of consumers in a given market, would there be any value in segmenting the market before launching the product? Why or why not?
Using online research tools, find a business application of one of these technologies. In an email message to your instructor or a post on your class blog, describe how the technology is used and
Prepare a short presentation on why the approach you’ve chosen is better for consumers. Feel free to segment the consumer market and choose a particular target segment if that bolsters your
Identify the main types of consumer and organizational products, and describe the four stages in the life cycle of a product.
Sorenstam’s charitable efforts include the Annika Foundation, which you can read about on her website. How does her work with the foundation contribute to her brand equity?
Describe six stages in the product development process.
Explain how the brand extension efforts in clothing and financial advice can reasonably fit under the umbrella of the Annika brand.
Define brand, and explain the concepts of brand equity and brand loyalty.
Identify four ways of expanding a product line, and discuss two risks that product-line extensions pose.
What is test marketing?
List the factors that influence pricing decisions, and explain break-even analysis.
Given the weaknesses of cost-based pricing, why would any company use this method?
Ethical Considerations. If your college neighborhood is typical, many companies in the area adorn themselves in your school colors and otherwise seek to identify their names with your school name and
What does a marketing manager do?
Summarize your impression of each of the three sites, and then compare notes with your teammates. Based on the strengths and weaknesses of each site, identify four pieces of advice for a company that
What is a distribution channel?
What forms of utility do intermediaries create?
What are two key ways in which the social communication model differs from conventional promotional communication?
Describe consultative selling, and explain the personal-selling process.
What is the difference between using a push strategy and using a pull strategy to promote products?
Explain the uses of social media in customer communication and the role of public relations.
What is an advertising appeal?
What are some common types of consumer promotion?
Why is it important for sales professionals to qualify prospects?
Why do some companies avoid email marketing, particularly to noncustomers?
Do marketers have any control over social media? Why or why not?
How is the AIDA model incompatible with a social, conversational approach to customer communication?
Define accounting, and describe the roles of private and public accountants.
Google recently had a debt-to-equity ratio of 0.04. Microsoft, one of its key competitors, had a debt-to-equity ratio of 0.15. From a bank’s point of view, which of the two companies is a more
Describe the accounting equation, and explain the purpose of double-entry bookkeeping and the matching principle.
Identify the major financial statements, and explain how to read a balance sheet.
Explain the purpose of the income statement and the statement of cash flows.
What is an audit, and why are audits performed?
What is the matching principle?
What is the value of an income statement?
Why were efforts made to converge the GAAP and IFRS standards?
Why would a company bother with double-entry bookkeeping?
How could you apply the concept of a balance sheet to your personal financial planning?
Identify three fundamental concepts that affect financial decisions, and identify the primary responsibilities of a financial manager.
Compare your budget worksheets to those of the other teams in your class. Which operating and capital expenses did other teams have that your team did not? Which expenses did your team have that
Describe the budgeting process, three major budgeting challenges, and the four major types of budgets.
Identify the major categories of short-term debt financing.
What types of investments and expenditures are typically considered in the capital budgeting process?
What does it mean when someone refers to a company’s capital structure?
Why would a company chose to factor its receivables, given that it will get less money than the receivables are worth?
Why do lenders often refuse to finance 100 percent of the cost of a purchase, requiring borrowers to make a down payment that covers a portion (typically from 10 to 25 percent) of the purchase price?
What is the fundamental difference in the way businesses approach debt and the way consumers approach it?
Explain the three key variables that distinguish bonds, compare the advantages and disadvantages of owning bonds, and list the major types of bonds.
Define mutual fund, and explain the advantages and disadvantages of this popular investment vehicle.
Define derivative, and identify the major types of derivatives.
What is the money market?
Describe the four major types of financial markets.
Describe four major steps required to become an investor.
What happens during a two-for-one stock split?
How does buying a commodities future differ from buying a commodity outright?
Why is asset allocation recommended as a way to diversify against risk?
Would it be ethical for you to write in your personal blog about the positive outlook on a stock that you own, without telling readers that you own the stock? Why or why not?
If investors want a steady predictable flow of cash, what types of investments should they seek and why?
If you are worried that a panicked market might cause the price of one of your stocks to plunge, what type of sell order could you use with your broker to limit your losses?
What are two key reasons investors choose index funds over actively managed mutual funds or individual stocks?
Distinguish investment banks from commercial banks, and identify the three major types of investment banks.
Could a publicly owned, for-profit bank that truly espoused a customer-first approach successfully compete against both Alliant and other banks? Why or why not?
Identify the major types of commercial banks, and outline the impact of banking deregulation over the past three decades.
Identify the two major sets of economic forces that triggered the meltdown of 2008 and sent the economy into a global recession.
How do commercial banks differ from investment banks?
Outline the efforts to reform the banking industry in the wake of the subprime crisis.
What is a subprime mortgage?
What does securitization of debt mean?
How does the money supply affect the cost and availability of credit?
Why would a credit union work to make sure consumers know it is not a bank?

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