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business
business ethics

Questions and Answers of Business Ethics

Describe the three major tasks in crafting a communication strategy, and identify four important legal aspects of marketing communication.
GoPro introduced its first camera in 2004, the same year that Facebook was launched. Given the role social media has played in GoPro’s success, was it a waste of time and energy for Woodman and his
For instance: Was it persuasive? Informative? Competitive? Creative? Did it stimulate you to buy the product? Why? Compare your results with those of other teams. Did you mention the same ads? Did
Identify the major types of advertising, the most common advertising appeals, and the most important advertising media.
Consumers can be a fickle lot, quickly abandoning a brand if the company behind it stumbles or something new catches their attention. Is it risky for GoPro to rely on social media so heavily? Should
Explain how direct marketing differs from advertising, and identify the major forms of direct media.
Define strategic alliances and joint ventures, and explain why companies would choose these options over a merger or acquisition.
Highlight the advantages and disadvantages of working in teams, and list the characteristics of effective teams.
What are the characteristics of tall organizations and flat organizations?
Explain the concept of an unstructured organization, and identify the major benefits and challenges of taking this approach.
A company executive accidentally emailed you a confidential spreadsheet with the salaries of all the employees in the company. You took only a quick peek before deleting it, but you looked long
What problems did each organization encounter in trying to implement teams? How did the organization deal with these problems?
Have the teams been successful from management’s perspective? From the employees’ perspective? What effect has teamwork had on the company, its customers, and its products?
Conduct research to identify a product currently on the market that uses nanotechnology in some fashion. In an email message to your instructor, describe the product, its target market, the role
Explain the systems perspective, and identify seven principles of systems thinking that can improve your skills as a manager.
Identify a company that has recently decided to offshore some part of its operations. (Search online news sources for “offshore outsourcing” or similar terms.) With the other members of your
Identify the major planning decisions in production and operations management.
Why is offshoring controversial?
Explain the unique challenges of service delivery.
What is mass customization?
Define quality, explain the challenges of quality and product complexity, and identify four major tools and strategies for ensuring product quality.
What is a lean system?
What is scalability, in the context of managing a service business?
Why is it important to monitor performance variables that are the most meaningful, not those that are the most easily measurable?
You’ve developed a reputation as an outstanding math tutor, and you want to turn your talent into a full-time business after graduation. How will you address the challenge of scalability in your
If you decide you want to work in a production-related job, what additional classes should you consider taking before you graduate?
Why might a service business be more selective than a goods-producing business regarding the customers it pursues or accepts?
Study the job description and identify the circumstances you would need to have in place in order to get motivated to excel in this job. For example, would the opportunity to help customers solve
With your teammates, explore the careers sections of the websites of six companies in different industries. Look for descriptions of the work environment, incentive plans, career paths, and other
Explain why many consider expectancy theory to be the best current explanation of employee motivation.
Imagine yourself in one of the jobs you would like to land after graduation. Thinking about the importance of personalizing motivational tactics whenever possible, identify several steps your manager
In a brief message to your instructor, give your assessment of how well the press release conveys the bad news without being overly negative or falsely positive.
What are some strategic staffing alternatives that organizations use to avoid overstaffing and understaffing?
Describe the major elements of employee compensation.
What is the purpose of conducting a job analysis? What are some of the techniques used for gathering information?
Ethical Considerations. Corporate headhunters have been known to raid other companies of their top talent to fill vacant or new positions for their clients. Is it ethical to contact the CEO of one
What educational qualifications, technical knowledge, or specialized skills are applicants for these jobs expected to have? How do these requirements fit with your background and educational plans?
Next, look at the duties mentioned in the ad for each job. What do you think you would be doing on an average day in these jobs? Does the work in each job sound interesting and challenging?
Now think about how you might fit into one of these positions. Do you prefer to work alone, or do you enjoy teamwork? How much paperwork are you willing to do? Do you communicate better in person, on
Would it be fair to the residents of Washington state for Boeing to get nearly $9 billion in tax breaks–money that could have been used for schools, roads, and other public needs? Why or why not?
In a brief email message to your instructor, summarize this dilemma and its possible effects on employee-management relations.
In today’s global economy, why do you suppose Cisco puts so much emphasis on the location of potential acquisition targets?
In a brief email message to your instructor, explain how this particular groupware system could help the employees and managers in this company be more productive.
You have just been informed that your employer is going to merge with a firm in Germany. Using online or library sources, find information on German business culture and customs and prepare a short
Define sole proprietorship, and explain the six advantages and six disadvantages of this ownership model.
Would a hostile takeover be a good move for Cisco, given its approach to acquisitions? Why or why not?
Imagine that the president of your college or university has just announced plans to retire. Your team, playing the role of the school’s board of directors, must decide how to choose a new
Define partnership, and explain the six advantages and three disadvantages of this ownership model.
Assume you’re a Cisco executive leading the effort to acquire a small software company. The company is interested because it needs more resources to keep growing, but the founders are leaning
Define corporation, and explain the four advantages and six disadvantages of this ownership model.
Explain the concept of corporate governance, and identify the three groups responsible for ensuring good governance.
Identify the potential advantages of pursuing mergers and acquisitions as a growth strategy, along with the potential difficulties and risks.
How might a company benefit from having a diverse board of directors that includes representatives of several industries, countries, and cultures?
Do you own or have you ever considered owning stock? If so, what steps have you taken to ensure that company management has shareholder interests in mind?
Visit Liberty Media’s website www.libertymedia.com and find the company’s corporate governance guidelines. Assume you’re going to start a company that you plan to incorporate. Identify at least
Write down what you think you would like about being the sole proprietor, one of the partners, the corporate manager, or an employee in the businesses you have selected. For example, would you like
Now write down what you might dislike about each form of business. For example, would you dislike the risk of bearing all legal responsibility in a sole proprietorship? Would you dislike having to
Weigh the pluses and minuses you have identified in this exercise. In comparison, which form of business most appeals to you?
Explain in your own words what steps or events led to this development.
What results do you expect this development to have on (a) the company, (b) consumers, and (c) the industry the company is part of? Write down your answers, along with today’s date.
Follow your story in the business news over the next month (or longer, as your instructor requests). What problems, opportunities, or other results are reported? Were these developments anticipated
Why are leveraged buyouts considered risky?
Highlight the contributions small businesses make to the U.S. economy.
Would opening their own retail stores be a risky decision for Sister Sky? How would this change the company’s business model?
Explain the importance of planning a new business, and outline the key elements in a business plan.
Identify the major causes of business failures, and identify sources of advice and support for struggling business owners.
Explain the advantages and disadvantages of franchising.
What are the key reasons for most small-business failures?
Ethical Considerations. You’re thinking about starting your own chain of upscale, drive-through espresso stands. You have several ideal sites in mind, and you’ve analyzed the industry and all the
Briefly describe an incident in your life in which you failed to achieve a goal you set for yourself. What did you learn from this experience? How could you apply this lesson to a future experience
Based on your total life experience up to the point—as a student, consumer, employee, parent, and any other role you’ve played—what sort of business would you be best at running? Why?
Concept Integration. Pick a local small business or franchise that you visit frequently and discuss whether that business competes on price, speed, innovation, convenience, quality, or any
Visit www.sba.gov and read the article “Is Entrepreneurship for You?” (look under “Starting & Managing a Business” and then under “Thinking About Starting a Business?”). After
On the SBA website, read the article “Finding a Business Mentor” in the “Finding a Mentor or Counselor” section. With these insights in hand, think about your personal, professional, and
What problem or opportunity does each article present? Is it an issue faced by many businesses, or is it specific to one industry or region?
What could a potential small-business owner learn about the risks and rewards of business ownership from reading these articles?
How might these articles affect is someone who is thinking about starting a small business?
Given the risks involved in starting any company, should an aspiring entrepreneur investigate all possible failure scenarios and develop action plans to avoid these potential outcomes? Explain your
Research a system offered by one of these vendors, and in a brief email message to your instructor, summarize in your own words the system’s benefits for managerial decision makers. (Business
In a two paragraph email message, explain to the general manager why you think anyone who might come in contact with customers should receive basic etiquette training.
Explain the importance of management, and identify the three vital management roles.
Describe the planning function, and outline the strategic planning process.
Would the Wegmans approach work for a car dealer? A bookstore? A manufacturer of industrial goods? Explain your answers.
How does low employee turnover contribute to the distinct and positive corporate culture at Wegmans?
Describe the leading function, leadership style, and organizational culture.
What is management? Why is it so important?
Describe the controlling function, and explain the four steps in the control cycle.
Identify and explain four important types of managerial skills.
How does leadership differ from management?
Ethical considerations. Apart from meeting the company’s future talent needs, do managers have a personal ethical obligation to help their employees develop and advance in their careers? Explain
You’re the youngest person in your department, and you just got promoted to department manager? What steps could you take to make sure all your employees have confidence in your management and
How much of the manager’s time is spent on each of the four management functions? Is this the allocation you expected?
Ask whether this is a typical workday for this manager. If it isn’t, what does the manager usually do differently? During a typical day, does this manager tend to spend most of the time on one
Of the four management functions, which does the manager believe is most important for good organizational performance? Do you agree?
What experience, skills, and business background do the two leaders have? Do you see any striking similarities or differences in their backgrounds?
What kinds of business challenges have these two leaders faced? What actions did they take to deal with those challenges? Did they establish any long-term goals or objectives for their company? Did
Describe the leadership strengths of these two people as they are presented in the articles you selected. Is either leader known as a team builder? Long-term strategist? Shrewd negotiator? What are
How will your experiences as an employee affect the leadership style you adopt when you become a manager?
Explain the major decisions needed to design an organization structure.
Mobile devices gives companies a new add another set of options for team projects and other collaborative efforts, particularly when used with cloud computing. Mobility lets workers participate in

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