2. Organizing a Message about Reducing the Use of Paper Assume that you work for the human resources department of a large bank that is attempting to reduce its paper consumption. Write a message to bank employees encouraging them to submit ideas for a new employee awareness program. Workers should be encouraged to submit ideas on ways to reduce paper waste in return for cash prizes. Answer the following questions to plan the message:

a. Which two of these groups would be the audience for this document?

b. Pick two channels that would be the most effective in delivering the message to your target audience.

c. What would be a suitable subject line for the message?

d. What main idea should be found in the opening line of the document? Identify one idea from the list below that would not likely be included anywhere in the document.

■ One litre of oil can contaminate 1 million litres of water. Dispose of hazardous materials properly!

■ Employees’ suggestions on ways to reduce paper use could earn cash prizes while helping the bank protect the environment.

■ Last year your bank employed approximately 38 000 employees worldwide and had $11.3 billion in revenue.

■ The bank’s paper purchases have decreased from 2100 tonnes in 2002 to 1650 tonnes in 2008, a reduction of 21%.

■ Canada signed the Kyoto Accord in 2002 but has never come close to meeting its energyreduction commitments.

■ In 2001 Canada was producing almost 60 million documents a day—enough to form a pile 27 kilometres high.

■ Company vision statement: “Our vision is to be recognized as the leader in customer service. To get there, we have made commitments to deal with each of our stakeholders in a friendly, profitable, and environmentally responsible manner”

■ In some countries, almost 50 percent of paper is made from recycled fibres, wood chips, and by-products from forestry.

e. Select two items from this list that would be contained in a section of the document explaining how to submit ideas. Pick one idea that would not likely be included in the final draft because it?