A mission of several U.S. businesspeople visited Taiwan. After meeting with the high-level officials of the Taiwanese firm, one of the U.S. people stated that although the U.S. firm members were received with courtesy and listened intently to comments, the U.S. group members unanimously agreed that they did not have a clear understanding of the points the Taiwanese wanted to make. They also shared the impression that the atmosphere was chilly during the meeting and that the Taiwanese appeared arrogant. During the meeting, as reported in the local Taiwanese paper the next day, the Taiwanese extended their utmost courtesy, were good listeners, did not strongly push their own views, and felt the U.S. group appreciated the fact they had not been aggressive. What went wrong? How is silence being used and confused in this situation? How do the differences in individualism and collectivism affect this situation?