Jesse Pagel is an overseas manager for a U.S. clothing company in Hong Kong. In a recent meeting of his employees, Jeff explained and demonstrated a new online application that the employees should use to facilitate their jobs. After several days, it became clear to Jeff that the employees were not using the application. He approached some of the employees and reprimanded them for not using the application. Later that day, one of Jeff’s associates, a native of Hong Kong, explained to Jeff that in Hong Kong when an employee does not understand the directives of a superior, they will do nothing because to ask questions and admit that they do not understand the directive is to lose face. As we saw in Chapter 10, protecting one’s face is a very important concept in many Eastern cultures. What should Jeff do now?