Pretend you are a CCO of a Fortune 500 company on an agency search. What would be
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Pretend you are a CCO of a Fortune 500 company on an agency search.
What would be the most important requirements in the agencies you hire?
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Business Acumen For Strategic Communicators A Primer
ISBN: 978-1838676629
1st Edition
Authors: Matthew W. Ragas ,Ron Culp
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