Revisit the survey you created for Exercise 14 and revised for Exercise 15. Distribute the survey to students and gather at least 50 responses.

Next, interpretate your data in three steps: isolation, context, and synthesis. Write a summary of your results. How, if at all, do your conclusions differ from your preliminary judgment?

Exercise 14

Working in small groups, imagine that you’re planning a business targeted to students. First, decide on your business concept. This can be anything: a service (e.g., laundry or grocery shopping) or a product (e.g., custom T-shirts or imported hats).

Next, write about ten questions to determine whether your idea will be popular. When you’re satisfied that your questions meet the criteria for a well-designed survey, create the survey using SurveyMonkey or another program. Then distribute the survey to your classmates. (See the next exercise for a related activity.)

Finally, with your group, analyze the responses and make a preliminary judgment about whether your business would be successful.

Exercise 15

For Exercise 14, you worked in a group to create a survey for other students in your class. Pair up with another group to evaluate each other’s survey. In class, meet with your partner group and provide each other with feedback on your surveys. Which questions were most effective, and why? Which questions were least effective, and why? Next, revise your questions.