To provide further guidance to the company you focused on in Exercises 15 and 16, write a sample management response. Choose a highly positive employee review on Glassdoor and follow Yelp’s advice: thank the employee for providing feedback and highlight something positive in the review.

Switch responses with a classmate. Does the other student’s review inspire you to work for the company? Specifically, what about the response leaves you with a positive or negative impression?

Exercise 16

Imagine that the company you searched for in Exercise 15 hires you as a social media consultant. They want your recommendations for ways they can improve management responses on Glassdoor. Write a short report to provide the value of responding to employee reviews on Glassdoor, a strategy for responding to social media comments, and guidelines for management responses.