Assume you are planning to open an ice cream shop on campus.

There are currently no ice cream shops within three miles of your campus. You are deciding between leasing space in the student center or opening a stand-alone shop on the outskirts of campus. You recently surveyed just over 400 university students to identify their preferences. The following table contains the results.

Write a marketing report that includes your survey objectives, methodology, findings, and conclusions. Also, provide your related marketing recommendations.

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Female % Gender Male How often do you go to an ice cream parlor in a given month? O times 1 time 2 to 4 times 5 or more times Total 26 14% 40 19% 66 16% 73 38 112 53 185 46 83 43 57 27 140 35 9 5 4 2 13 3 Would you prefer a drive-through versus sit-down? Drive-through 51 27 Sit-down 140 2222 45 95 45 146 36 73 118 55 258 64 Which do you prefer? Ice cream 77 40 170 Frozen yogurt 102 Sherbet 12 36 53 43 0 8800 80 247 61 20 145 36 12 F63 How do you like your ice cream prepared? Sundae 57 30 Cone 47 Cup 64 Milkshake 23 22 25 34 12 88 38 18 95 40 19 87 67 31 131 68 32 91 2222 24 22 32 23 What's your favorite condiment? Candy 35 18 93 44 128 Cookies 31 16 49 23 80 Flavored syrup Nuts Fruit 442 57 30 52 24 109 45 24 23 12 22 19 9 64 0 0 23 22266 32 20 27 16