Caroline Bodhi works at the headquarters for a large HMO that contracts with physician groups across the nation. Her position requires her to impose organizational objectives and systems on smaller groups that often resist such interference. Caroline recently needed to inform regional groups that the home office was instituting a systemwide change to hiring practices. To save costs, she set up a Web conference between her office in Durham, North Carolina, and others in Milwaukee, Wisconsin; Albuquerque, New Mexico; and Portland, Oregon. Caroline set the meeting for 10 a.m. Eastern Standard Time. At the designated date and hour, she found that the Portland team was not logged in and she had to delay the session. When the Portland team finally did log in, Caroline launched into her presentation. She explained the reasons behind the change in a PowerPoint presentation that contained complex data she had not distributed prior to the conference. Caroline heard cell phone ringtones and typing in the background as she spoke. Still, she pushed through her one-hour presentation without eliciting any feedback.

Your Task. 

In teams, discuss ways Caroline might have improved the Web conference. Prepare a list of recommendations from your team.