Designers of consumer products argue that to understand what customers really need, you have to do more
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Designers of consumer products argue that to understand what customers really need, you have to do more than listen to what they say. You have to observe what they do. Why do you think there is often a gap between what people say and what they do?
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Related Book For
Business Communication Polishing Your Professional
ISBN: 9780134740225
4th Edition
Authors: Barbara Shwom, Lisa Snyder
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