Read the Ideas in Action section about Stephen Curry. Respond to the following questions:

A. What were some of the mistakes Nike made in its pitch to Stephen Curry? What does this imply about principles of persuasion?

B. What did Under Armour do right in its pitch to Stephen Curry? What does this imply about principles of persuasion?

C. If you were a shoe or apparel company pitching to a rising athlete, which three principles of persuasion from this chapter do you think are most important? Why?

D. How is pitching to a high-profile athlete similar and different that persuading your colleagues in the workplace?

Explain.