Select a large organization. It might be a big company that produces sports equipment or exports minerals, a car manufacturer, a computer software company, or it might be a government agency that delivers services to veterans, or a water or electricity utility. Find and explore the organization’s website and locate its latest annual report.

1. What does the organization’s website, and its annual report, say about its values and business directions?

2. Why are those values and directions important?

3. How does the organization’s vision, or its mission statement, relate to its values and business directions?

4. Does the annual report illustrate how the organization has followed its values in achieving its business objectives or goals?

5. Does the information you have identified from this research indicate that the organization is dealing with issues that are broader than its immediate bottom line? How?