Talk with several users of a product that you also use. Ask open-ended questions designed to gather feedback about how they use the product, such as "tell me about a time when you used the product in a way that made you satisfied" and "describe a situation in which you experienced a problem using the product that you were eventually able to solve." What kinds of information from these accounts would be helpful for members of a design or development team to know? What similarities did you hear among the users' responses? What surprised you?