Use the preceding table to proofread the following items and correct them as needed.

A. Please address correspondence to the following address:

General Mills, PO Box 1493, Minneapolis, MI.

B. The annually salary for General Mills’ CEO is higher than that of Kellogg Company’s CEO by approximately $400 thousand.

C. With nearly half of their net sales to Walmart, General Mills and Kellogg Company are extremely dependent on a single retailer.

D. General Mills has six children’s cereals with NPI rankings below 40, whereas Kellogg’s has just three.

F. General Mills spends approximately 8.1 percent of its total revenues on advertising, whereas Kellogg Company spends roughly 8.8 percent of its total revenues on advertising.

F. Kellogg’s children’s cereals are the least nutritious cereals in the industry.

G. Since only about one in four boxes of cereal is sold without deals of some kind, cereal producers must constantly market new and exciting discounts and coupons.

H. General Mills reached $1.5 million in yogurt sales last year.

I. One of Kellogg Company’s worst negative publicity resulted from ammonia leaks at some its manufacturing facilities.

J. The United States cereal market accounts for approximately 35.1 percent of the world market.

Use the following table with statistics about the cereal industry for Problem. In some cases, you will need to carefully review the information in the table to get the correct answers.

Transcribed Image Text:

Comparisons between Kellogg Company and General Mills Top-Selling Cereal Kellogg Company (K) Special K Market Share In Cereal Industry 34 percent Number of Employees Headquarters CEO Annual Salary Main Products Newly Introduced Products North American Revenues Worldwide Revenues Worldwide Advertising Expenses 30,900 Battle Creek, Michigan $11.5 million Ready-to-eat cereals, cookies, toaster pastries, cereal bars, frozen waffles, and meat alternatives Special K crackers, fruit crisps, and chocolate pretzel bars. New Special K flavors such as cinnamon pecan, fruit and nut clusters, and blueberry 67.7 percent of total revenues $12.5 billion $1.1 billion Net Sales Percentage to Walmart 44 percent Negative Media Attention Product recalls due to potential salmonella contamination General Mills (GM) Cheerios 31 percent 33,000 Minneapolis, Minnesota $11.1 million Ready-to-eat cereals, yogurt, ready-to-serve soup, dry dinners, frozen vegetables, dough products, baking mixes, frozen pizza, snacks Chocolate Cheerios, Yoplait Delights yogurt parfaits, Wanchai Ferry frozen foods, Betty Crocker gluten-free dessert mixes, new Hagen-Dazs ice cream flavors 81.6 percent of total revenues $14.8 billion $908 million 30 percent Ammonia leaks at its manufacturing facilities