Using Table 8.3 as a guide, do the following for each domain of your online reputation: personal and private, professional and private, personal and public, and professional and public:

A. What are the online communication channels you will use for each domain?

B. Will you use the same channels for more than one domain?

If you share any of the communication channels for more than one domain, how will you prioritize which audiences to choose content for?

C. What are the primary meta messages you want to send?

Choose two meta messages for each domain and explain how you intend to send these meta messages.

Table 8.3

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Developing a Credible Online Reputation Personal and Private (for family and friends) Example: a family blog Professional and Private (for work colleagues) Example: a corporate blog Personal and Public (for society) Example: social networking website such as Facebook Professional and Public (for professional peers) Example: professional social networking website such as Linkedin Positive Meta Messages I'm a good listener (competence) I can take care of you (competence) I hope the best for you (caring) You can always count on me (caring) You can trust me (character) I'm a fun person (character) I will get the job done (competence) I am a good team member (competence) I want you to succeed (caring) I want to work with you (caring) I will do what I say (character) I abide by the rules (character) I have certain abilities (competence) I have certain interests (competence) I want to share my experiences and ideas (caring) I want to learn about you (caring) I have certain social values and priorities (character) I live my life according to certain beliefs (character) I am an expert (competent) I want to lead a professional discussion (competent) I want to share my ideas with you (caring) I want to understand your experiences (caring) I am committed to my industry (character) I think my profession should maintain high standards (character) Sought-After Reputations Communicative, interpersonal skills Dependable, reliable, capable Considerate, caring, concerned Loyal, committed Honest, trustworthy Fun-loving, exciting Competent, skilled, dependable Bring out the best in others Supportive, caring Team-oriented, collaborative Sincere, genuine, integrity Moral, ethical, fair Talented, skilled, capable Determined, focused, driven Open, networked, independent Inquisitive, curious, considerate Activist, cause-driven, passionate Moral, understanding Thought leader, forward-thinking Initiative, leadership, open-minded Generous, giving, collaborative Learning, inquisitive, curious Professional, passionate, committed Ethical, disciplined, consistent