What information can be used to assess the impact of media coverage?

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Strategic Communication Campaign Planning

ISBN: 9781032329734

3rd Edition

Authors: James Mahoney

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Question Posted: Feb 09, 2024 02:47 AM

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What information can be used to assess the impact of media coverage?

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To assess the impact of media coverage several types of information might be used 1 Reach This is on...View the full answer

Strategic Communication Campaign Planning

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