What is a hook in a proposal, and why is it part of the introduction?

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Essentials Of Business Communication

ISBN: 9781337386494

11th Edition

Authors: Mary Ellen Guffey, Dana Loewy

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Question Posted: Feb 01, 2024 07:05 AM

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What is a hook in a proposal, and why is it part of the introduction?

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A hook is a statement to grab attention in the introduction of a proposal ...View the full answer

Essentials Of Business Communication

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