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business
contemporary business

Questions and Answers of Contemporary business

Identify the two conventional methods for measuring the success of online ads.
What are the benefits to both consumers and e-commerce companies of an omni-channel or multichannel retail experience?
Discuss mobile or m-commerce.
How do consumer products differ from business products?
What are some ways in which a company can monitor the quality level of its output?
BMW’s CEO is quoted as saying, “We are responding to the digitization of modern mobility.” What do you think he means by this, and how would you define “modern mobility”?
Suppose you’ve been hired to design an information system for a mid-size retailer. Describe what that information system might look like, including the necessary components. Would the system be an
SAP is one of the world’s largest enterprise resource planning software companies. Go to the company’s website (www.sap.com) and click on “About,” then “Customer Stories.” Choose one of
How has the smartphone impacted business?
Would you be interested in any of the features mentioned? Do such features improve the driving experience of the automobile?
Think about your relationship with technology. Has technology been a time-saver, or have its benefits made your work and personal life even more stressful? Do you have extra time as a result of using
Go online to research the biggest technology companies. List the top 10 globally by recent revenues and discuss the primary business for each. How many are associated with hardware, software,
By tracking employees to potentially improve productivity or spot lapses, engagement and employee trust can be compromised, which can result in poor morale. If you had to decide for a company whether
Some individuals choose piracy—a form of unauthorized duplication and/or distribution of music, software, art, or other copyrighted material, which includes downloading and file sharing. Some argue
IBM is one of the largest providers of cloud computing. Visit the IBM website (www.ibm.com) and click on “Products & Solutions” and then “Cloud Computing.” Print out the material and
Distinguish between data and information.
What is an information system?
Employee monitoring often collects information on work-related activities, but it can also collect an employee’s personal information not linked to their work. How would you manage employees who
A number of different storage options are available for students, including Google, Dropbox, and the steadfast USB flash drive. Take a poll among students to determine which storage options they
What other benefits might a company realize by implementing green strategies and IT policies?
Has your computer ever been hacked or attacked by a virus? If so, what steps did you take to recover lost files and data? How would you prevent something similar from happening again?
List the four components of a computer-based information system.
Discuss the types of customers who might be an ideal fit for IBM’s green IT policies.
Having more information helps make better decisions, but where does a company draw the line between good decision making and managing too much information?
What are the two general types of information systems? Give examples of each.
Our lives are increasingly controlled by technology, as demonstrated by the Internet of Things. How much of our daily lives should we be willing to hand over to technology?
List two input and output devices.
What type of data does Zipcar use to make decisions on behalf of its customers? Its operations? How does the data used to make customer decisions differ from the data used to make decisions related
What accounts for the popularity of laptop and notebook computers?
Describe three information system trends.
Discuss how Zipcar manages and deals with information security. What are some of the issues the company faces with regard to security?
What is software? List the two categories of software.
What information does Zipcar use to manage its fleet? What information is used to decide which types of cars to purchase, how they will be used, and where they will be located? How might weather
What is a LAN?
Discuss how Zipcar leverages technology to acquire new members. Based on its segmentation of consumers, businesses, and college and university students, discuss the various technologies used to
What is a virtual network?
Explain cybercrime, computer hacking, and cyber-terrorism.
What are the ethical issues with the use of information technology?
What are the types of disasters to which information systems are vulnerable?
List the five considerations for offsite data storage.
What is artificial intelligence and machine learning?
On your own or with a classmate, choose one of the following products and create an advertisement that illustrates how your firm creates time, place, and form utility in its delivery of the product
The Canadian census and the Statistical Abstract of the United States are excellent sources of demographic and economic data. Visit the websites listed below. What do the Canadian and American
What is utility?
Without alienating its traditional base of aging baby boomer men, how might Harley-Davidson continue to market its bikes to a younger and more diverse market segment? With a psychographic
Choose one of the following not-for-profit organizations or find one on your own. Research the organization online to learn more about it. Outline your proposal for a fundraising event. You can base
Go to the website of Canon Canada and review the company’s range of product offerings. Prepare a brief report on how Canon segments its markets.http://www.canon.ca/
Identify ways in which marketing creates utility.
With its goal of 2 million U.S. riders in the next decade, Harley is also focused on understanding “consumer life stages, cultural shifts and where people are in their riding journey, despite age
As a marketer, you may be able to classify your firm’s goods and services as both business and consumer products. Your company’s sales will likely increase because you will build relationships
Airlines and hotel chains offer customer loyalty programs. Pick an airline and hotel chain and print out information on the firm’s customer loyalty program. (Two examples are listed here.) Bring
What is the marketing concept?
According to a recent poll, 87 percent of consumers say they would switch from one brand to another on the basis of a worthy cause. Do you agree with these consumers? Why or why not?
Think of two situations where you were a customer: one situation when you were satisfied with the merchandise you received and one situation when you were not satisfied. List the reasons you were
How is the marketing concept tied to the relationship era of marketing?
Determine what Dell stands for as a brand, and then discuss the ways PC maker Dell’s participation in the Lonely Whale Foundation integrates its cause marketing campaign into its culture and values.
Comarketing and cobranding are techniques that organizations often use to market their own and each other’s products, such as Nike running shoes and the Apple iPod. On your own or with a classmate,
This kind of marketing strategy is legal in the United States, as long as the website provides the required disclaimers and disclosures. Should U.S. companies be allowed to use the word freein
What are the five types of nontraditional marketing used by not-for-profit organizations?
Consumer advocates say companies exploit people’s fears about their credit scores. How might this exploitation change with economic conditions?
Distinguish between consumer products and business products.
With a tweet and an email, social media tools allow an artist or touring band to market their music at a cost that is close to zero. Discuss and provide examples of three different music artists or
How have consumers benefited from the power shift of marketing to artists and bands themselves? Are there downsides to this approach?
What do all Zara customers want?
What does the Zara brand mean to customers around the world?
How are Zara’s customers different than other fashion-oriented shoppers?
What is the most common form of segmentation for consumer markets?
What are the three approaches to product-related segmentation?
How can Zara control unwanted inventories?
What is end-use segmentation in the B2B market?
Gather the latest information on competitive trends in the apparel industry and the latest actions and innovations of Zara. Is the firm continuing to do well? Is it adapting in ways needed to stay
Define consumer behaviour.
What are some determinants of consumer behaviour?
What is the lifetime value of a customer?
Discuss the increasing importance of one-on-one marketing efforts.
Discuss ways the “trashion” movement might change how retailers consider sourcing innovative, new, and unique products to sell.
On your own or with a classmate, choose one of the following goods or services. Decide whether you want to market it as a consumer product or a business product. Create a brand name and marketing
Review the chapter’s discussion on product classification. Visit the website of Johnson & Johnson http://www.jnj.com and click on “Our Products.” Classify Johnson & Johnson’s
Differentiate among convenience, shopping, and specialty products.
What are additional products that might be developed and marketed using found, used, or repurposed elements? Are there other applications for trashion beyond retail?
Choose one of the following products that is either in the maturity stage or the decline stage of its life cycle (or select one of your own). Develop a marketing strategy for extending the
The West Edmonton Mall in Edmonton is North America’s largest shopping centre. Go to the mall’s websitehttp://www.wem.ca to learn more about it. Make a list of five interesting facts you learned
What are the stages of the product life cycle?
How can Gourmet Chips & Sauces build its distribution network of grocery and convenience stores across Canada?
Where do you do most of your shopping—in stores or online? Choose your favourite retailer and analyze why you like it. Outline your reasons for shopping there. Suggest two or three areas for
Visit the website of the Railway Association of Canada http://www.railcan.ca/ Review the material and answer the following questions:a. How big is the railway industry in Canada?b. How many
Choose one of the following products. Select a distribution intensity for the product. Describe specifically where and how the product would be sold. Describe the reasons for your strategy.a. A line
Differentiate among a brand, a brand name, and a trademark
What are additional strategies retailers can use to continue to balance the delicate issue of giving customers the benefit of the doubt while protecting themselves against serial fraud?
It seems that some consumers are willing to purchase a product with the intent to “gently” use it and then return it. Does this practice seem socially acceptable? Why or why not?
Define distribution channels.
Are there other applications for the Dash button beyond consumer-packaged goods? Would you use the Dash button? Why or why not?
What is a marketing intermediary?
Would you use the Dash button? Why or why not?
Define wholesaling.
What were the benefits of the Dash button to Amazon? Discuss ways that retailers can compete with Amazon’s goal to create a more “connected customer.”
Differentiate between a merchant wholesaler and an agent or broker in terms of title to the goods.
Which other health-related and wellness-related professionals should be considered tenants?
Define retailer.
How could these professional services be marketed within the complex?

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