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business
contemporary business

Questions and Answers of Contemporary business

Cooperatives appear frequently in agriculture. Describe another industry in which you think collective ownership would be beneficial, and explain why.
Why are so many small-business owners attracted to franchising?Under what circumstances might it be better to start an entirely new business instead of purchasing a franchise?
Describe how local governments and business incubators help small firms get established and grow.
How has the EU helped trade among European businesses?
Can a nation have a favorable balance of trade and an unfavorable balance of payments? Why or why not?
What is the diff erence between absolute advantage and comparative advantage? Give an example of each.
How does a business decide whether to trade with a foreign country?What are the key factors for participating in the information economy on a global basis?
What is the diff erence between the budget deficit and the national debt? What are the benefits of paying down the national debt? What might be the negative eff ects?
Explain the diff erence between monetary policy and fiscal policy. How does the government raise funds to cover the costs of its annual budget?
What does a nation’s unemployment rate indicate? Describe what type of unemployment you think each of the following illustrates:a. discharged armed forces veteranb. bus driver who has been laid off
What are the eff ects of inflation on an economy? What are the eff ects of deflation? How does the Consumer Price Index work?
What are the four stages of the business cycle? In which stage do you believe the U.S. economy is now? Why?
Distinguish between the two types of planned economies. What factors do you think keep them from flourishing in today’s economic environment?
Describe the four diff erent types of competition in the private enterprise system. In which type of competition would each of the following businesses be likely to engage?a. United Airlinesb. small
Draw supply and demand graphs that estimate what will happen to demand, supply, and the equilibrium price of coff ee if these events occur:a. Widely reported medical studies suggest that coff ee
How does microeconomics aff ect business? How does macroeconomics aff ect business? Why is it important for businesspeople to understand the fundamentals of each?
How does a company demonstrate its responsibility to investors and the financial community?
Identify which equal opportunity law (or laws) protects workers in the following categories:a. an employee who must care for an elderly parentb. a National Guard member who is returning from
What are the five major areas in which companies have responsibilities to their employees? What types of changes in society are now aff ecting these responsibilities?
Identify and describe the four basic rights that consumerism tries to protect. How has consumerism improved the contemporary business environment? What challenges has it created for businesses?
What are the four major areas in which businesses have responsibilities to the general public? In what ways can meeting these responsibilities give a company a competitive edge?
Describe how ethical leadership contributes to the development of each of the other levels of ethical standards in a corporation.
What type of ethical dilemma does each of the following illustrate?(A situation might involve more than one dilemma.)a. Due to a corporate merger, an advertising agency suddenly finds itself
What do the terms business ethics and social responsibility mean?Why are they important components of a company’s overall philosophy in conducting business?
What is a private enterprise system? What four rights are critical to the operation of capitalism? Why would capitalism function poorly in a society that does not ensure these rights for its citizens?
Select a large retailer, such as Target or Lowe’s, and then identify two to three of the retailer’s large suppliers. Use each firm’s financial statements to illustrate the use of accounts
As noted in the chapter, one of the largest recent LBOs involved wireless carrier Alltel. Research this transaction.Who purchased Alltel? How was the transaction financed? By whom? What has happened
Working in a small team, select three publicly traded companies. Visit each firm’s Web site. Most have a section devoted to information for investors. Review each firm’s dividend policy. Does the
Collect at least five years’ worth of balance sheet data on three publicly traded companies; choose companies operating in different industries. Has each company become more or less leveraged in
Working with a partner, assume that a firm needs$10 million in additional long-term capital. It currently has no debt and $40 million in equity. The options are a ten-year bond (with an interest rate
Your business has really grown, but now it needs a substantial infusion of capital. A venture capital firm has agreed to invest the money you need. In return, the venture capital firm will own 75
Assume you would like to start a business. Put together a rough financial plan that addresses the three financial planning questions listed in the text.
What are the advantages and disadvantages of both debt and equity financing?
Why do exchange rates pose a challenge for financial managers of companies with international operations?
Briefly explain capital investment analysis.
What are the principal considerations when determining an overall credit policy? How do the actions of competitors affect a firm’s credit policy?
Define finance.
An exchange rate is the rate at which one currency can be exchanged for another. Working with a partner, use the Internet to find the current exchange rate between the U.S. dollar and the following
Go to the MSN Money Web Site (http://moneycentral.msn.com). Click “Fund Research.” Assume you’re investing money for retirement. Specify several investment criteria you believe are most
Working in a small team, identify a large bank. Visit that bank’s Web site and obtain its most recent financial statements. Compare the bank’s financial statements to those of a nonfinancial
Compared with most businesses, is a bank more vulnerable to failure? Why or why not? How does federal deposit insurance help protect the soundness of the banking system?
With a partner, assume you are considering buying shares of Lowe’s or Home Depot. Describe how you would go about analyzing the stocks and deciding which, if either, you would buy.
Collect current interest rates on the following types of bonds: U.S. Treasury bonds, AAA-rated municipal bonds, AAA-rated corporate bonds, and BBB-rated corporate bonds. Arrange the interest rates
Which federal agency is primarily responsible for regulating the financial markets?
What does bank regulation entail? Why are statechartered banks also regulated by the FDIC?
Compare and contrast the New York Stock Exchange and the Nasdaq stock market.
What is the financial system? Why is the direct transfer of funds from savers to users rare?
Adapting the format of Figure 16.7, prepare on a sheet of paper your personal cash budget for next month.Keep in mind the following suggestions as you prepare your budget:a. Cash inflows. Your
You’ve been appointed treasurer of a local not-for-profit organization. You would like to improve the quality of the organization’s financial reporting to existing and potential donors. Describe
With a partner, identify two public companies operating in different industries. Collect at least three years’worth of financial statements for the firms. Calculate the financial ratios listed in
One of the current issues in accounting is whether the SEC is beginning to infringe on FASB’s independence.Working in a small group, research this issue and write a report outlining the arguments.
Suppose you work for a U.S. firm that has extensive European operations. You need to restate data from the various European currencies in U.S. dollars in order to prepare your firm’s financial
Contact a local public accounting firm and set up an interview with one of the firm’s partners. Ask the individual what his or her educational background is, what attracted the individual to the
Your grandmother sends you a large check for your birthday, asking that you use the money to buy shares of stock in a company. She recommends that you review the company’s financial statements
What is the International Accounting Standards Board(IASB)? Which countries have adopted IFRS?
What does the term GAAP mean? Briefly explain the role of the Financial Accounting Standards Board and the Securities and Exchange Commission.
What are the three major business activities in which accountants play a major role? Give an example of each.
After recent man-made and natural disasters, interest in data backup and recovery software for critical computer data increased dramatically. Visit the following Web sites and, working with a
Your college or university probably has a set of ethical guidelines and policies regarding the use of its information system by students, faculty, and staff.Review the guidelines and write a brief
Your supervisor has asked your advice. She isn’t sure the company’s information system needs any elaborate safeguards because the company has little Web presence beyond a simple home page.
Do you think computer hacking is a serious crime?Defend your answer.
Working with a partner, research the current status of Wi-Max. Prepare a short report on its growth, its current uses, and its future for business computing.
Select a local company and contact the person in charge of its information system for a brief interview.Ask that individual to outline his or her company’s information system. Also, ask the person
Do you believe that information overload is a serious problem in your life? What steps do you (or can you)take to reduce this overload so that you can function more effectively in all areas of your
Briefly explain how VoIP works. Why might a business switch from regular telephony to Internet telephony?
What is an intranet? Give specific examples of benefits for firms that set up their own intranets.
Imagine that the town where your college or university is located has decided to build and develop a new baseball stadium for a minor-league team. As a marketer, what kind of approach would you take
On your own or with a classmate, research a recent situation that has caused a business, a not-for-profit organization, or a government agency to suffer from bad publicity. Evaluate the situation and
Some schools have received financial benefits by allowing companies to promote their goods and services to students within the school. Others have decided against the practice, and some states are
Evaluate the price of the product you selected in the preceding exercise. What appears to be the pricing strategy used by its manufacturer? Do you think the price is fair? Why or why not? Choose a
On your own or with a classmate, choose a product that one or both of you purchased recently. Identify the various media that were used to promote the product and analyze the promotional mix. Do you
Identify and define the four basic categories of pricing objectives.
If you were a marketer for Stouffer’s Lean Cuisine, what kind of sales promotion might you use for your line of packaged dinners?
For each of the following, describe potential benefits and drawbacks of a sponsorship relationship:a. Jeep and snowboard racingb. World Cup Soccer and Coronac. Wrangler and the Wrangler Football Golf
Identify and define each of the three categories of advertising based on their purpose. Which type of advertising might marketers use for the following products?a. shampoob. videogame consolec. juice
Suppose you were in charge of coordinating transportation for a touring entertainment show such as a circus, a rock concert, or an ice show. Outline your strategy for getting your show from one
Choose one of the following products and select a distribution intensity for the product. Describe specifically where and how your product would be sold. Then describe the reasons for your
Where do you do most of your shopping—in stores or online? Choose your favorite retailer and analyze why you like it. Outline your reasons for shopping there, then add two or three suggestions for
Choose one of the following products and describe how you would market it through direct distribution:a. handmade jewelryb. gourmet cheesesc. digital photographyd. lawn-mowing servicee. closet
On your own or with a classmate, choose a product whose brand name (including its name, symbol, colors, and so forth) you think could be improved. You can search the Internet, look at magazines, or
Choose one of the following products that is either in the maturity or decline stage of its life cycle (or select one of your own), and develop a marketing strategy for extending its life cycle.a.
On your own or with a classmate, choose one of the following goods or services. Decide whether you want to market it as a consumer product or a business product.Now create a brand name and marketing
What types of products would most likely be shipped through each transport mode (see Table 13.3). Give an example for each mode.
What is a wholesaler? Why is the wholesaler important to the distribution of many products?
What are the advantages of direct distribution? When is a producer most likely to use direct distribution?
What are the three stages of brand loyalty? Why is the progression to the last stage so important to marketers?
What is the relationship between a product line and a product mix? Give an example of each.
Classify each of the following business-to-consumer(B2C) and business-to-business (B2B) goods and services.Then choose one and describe how it could be classified as both.a. Vogue or Men’s Health
Comarketing and cobranding are techniques that organizations often use to market their own and each other’s products, such as Nike and iPod. On your own or with a classmate, choose two firms with
Think of two situations in which you have been a customer:one in which you have been satisfied with the merchandise you received and one in which you have not. Make a list of the reasons you were
As a marketer, if you can find ways to classify your firm’s goods and services as both business and consumer products, most likely your company’s sales will increase as you build relationships
Choose one of the following nonprofit organizations or find one of your own. Research the organization online to learn more about it. Outline your proposed contents for a fund-raising event based on
On your own or with a classmate, choose one of the following products and create an advertisement that illustrates how your firm creates time, place, and form utility in its delivery of the product
What are the benefits of relationship marketing?Describe how frequency and affinity programs work toward building relationships.
What are the three major determinants of consumer behavior? Give an example of how each one might influence a person’s purchasing decision.
Explain each of the methods used to segment consumer and business markets. Which methods do you think would be most effective for each of the following and why? (Note that a combination of methods
Describe the types of data that someone who is thinking of starting a limousine service might choose to gather. How might this businessperson use the data in making the startup decision?
Identify the two strategies that a firm could use to develop a marketing mix for international markets.What are the advantages and disadvantages of each?
Identify each of the following as a consumer product or a business product, or classify it as both:a. cup of coffeeb. iPodc. gasolined. forklift trucke. toothbrushf. travel agency
Define the four different types of utility and explain how marketing contributes to the creation of utility.Then choose one of the following companies and describe how it creates each type of utility

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