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essentials of business communication
Questions and Answers of
Essentials Of Business Communication
Non- native speakers seeking medical attention may find the experience particularly daunting. They may be limited to nonverbal communication to describe their symptoms, receive their diagnosis, and
Get in small groups and review the case of Sophia presented earlier in the chapter.Answer the following questions and then share your answers with the class.● What communication theory informs
What is the difference between illness uncertainty and low health literacy? How do the approaches for addressing these patient challenges differ?
Think about the last time you went to see a healthcare provider. Did you have high or low patient participation? Why? What factors affected whether you participated or not?
How might medical education address some of the health communication challenges presented in this chapter?
In what ways does the ACA help underserved populations? In what ways might it hurt underserved populations?
Consider the last time you went to see a healthcare provider for a major health issue or illness. Identify five things you were uncertain about and how you worked to reduce that uncertainty. What
Consider the measurement issues for health literacy discussed in this chapter.Working in a group, develop your own definition and measurement for health literacy. Think outside the box for this one!
Look up the Affordable Care Act and identify three specific ways this healthcare policy will affect you and your family.
The rates of HIV among African Americans are disproportionately higher than other Americans. How might a scientific, interpretive, or critical researcher approach solving this health disparity? What
If health is a human right, what role does communication serve in advancing that right?
What do you think is more Chinese? A German person using acupuncture to treat lower back pain or a Chinese person using surgery to relieve back pain? What cultural issues are involved in both of
How do you cure hiccups? What happens if you go to sleep with your hair wet?To help students internalize the cultural nature of illness experience, investigate a common “illness” (like hiccups)
Health disparities are found not only across different countries but also within countries. Ask students to share health disparities that they are aware of in the United States. Choose one or two
Describe self- efficacy. What theory did it originate from and how is it important in prevention interventions? What communication strategies can you think of to improve self- efficacy? What theories
Why do you think that natural opinion leaders were effective in delivering prevention messages in gay bars? Describe another situation where you think natural opinion leaders might be effective.
Watch a public service announcement on television. Do you think it was good?Why? Why not? Would it appeal to high sensation seekers?
What is an evidence- based intervention? Why is it important to adopt evidencebased interventions? What factors might you need to consider in adopting an evidence- based intervention?
Do you think cyberbullying might have played a role in causing Tyler Clementi to take his life? How might friends and acquaintances respond if they know someone who is the victim of cyberbullying?
Develop (individually or in small groups) a PSA script about the negative consequences of drinking and driving, tailoring it to the needs of a high sensation seeker OR develop a PSA script promoting
Bullying is a serious problem in the United States. In small groups, have the students share ideas and strategies for addressing the problem of bullying online and offline, as well as in and out of
What issues in this chapter are consistent with your expectations about mental health and illness? What issues in this chapter are different from your expectations?
What movies or TV shows do you remember seeing that deal with mental illness?Do you think the depiction was negative? Did it seem realistic? Did it influence the way you think about mental illness,
Depression can be considered as a set of symptoms or as an interpersonal/relational concern. What issues arise from considering depression from each perspective? Are there similarities and
A dyadic perspective on depression considers the interplay between the depressed individual and other people, such that the depression is manifest as co- constructed between people. For example,
Students are likely to have either experienced depression or known someone who experienced depression. In small groups, have students describe the degrees of depression, ranging from times when
The following website lists the “Top 5 TV shows that deal with mental health”: http://www.theguardian.com/commentisfree/2013/jun/17/top- five-tv- showsmental-health. Watch an episode from one of
Consider the account of the Willowbrook State School. Which of the ethical principles of justice, nonmaleficence, beneficence, and respect for autonomy did the Willowbrook experiments violate? Do the
You are the primary care physician of Margo, the 50-year- old woman who has dementia and has developed pneumonia. Do you overrule her advance directive and give her the antibiotics, or do you follow
How is organ donation portrayed in the media? (Consider movies like John Q and Seven Pounds and television shows like Grey’s Anatomy and House .) How do you think this affects people’s organ
Have you or any of your friends or family experienced a medical error in your healthcare? What happened? How did the healthcare team respond? What would you change about the way the situation was
Review the advance directives presented on this textbook’s companion website.In small groups, analyze them for how useful (or not) they would be in various decision- making circumstances.
Listed below are four hypothetical scenarios that involve medical mistakes. On your own or in small groups, think of the best (and worst) ways to disclose the error to the patient and/or their family
You just learned about some of the benefits and limitations to using telemedicine. Keeping in mind that telemedicine is often used when a patient would otherwise not have access to a healthcare
Despite the abundance of health information available online, healthcare providers are still identified as the most trusted source of health information. Why do you think this is true? What are the
On the basis of your own personal experiences and what you learned in this chapter, make a case for what you think is the biggest challenge for adopting new health information technologies in the
Are you currently dealing with a disease or know someone who is? Go to Patients LikeMe.com and look up the disease. (Use the search box in the upper left hand corner; you don’t need to be a
Watch the video of members’ stories on PatientsLikeMe.com. Have a discussion about the communication and information bene???? ts the members receive from their participation.
Go to your favorite search engine (e.g., Google). Type in a common disease (e.g., diabetes, heart disease, breast cancer). How many hits did you get? Randomly pick five of the websites and evaluate
How might “new media” (e.g., Twitter, Facebook, Tumblr, etc.) improve or worsen the problems journalists face in the development and reporting of healthrelated stories?
In what ways do you think various types of DTCA (product claim ads, reminder ads, and help- seeking ads) affect patient attitudes toward prescription drugs and communication behaviors with providers?
Think about a time you experienced an especially effective example of entertainment education. What features of your example (e.g., messages, characters, drama)made it so effective? How could those
Create a health communication media journal for today, making a list of every health communication mediated message you encounter. What messages about health did you encounter from mass media? How
Visit http://www.fda.gov/Drugs/ResourcesForYou/Consumers/PrescriptionDrug Advertising/default.htm and then click on the examples of correct and incorrect product claim, reminder, and help- seeking
Campaign researchers are looking to Internet- based technologies as the future of campaigns and interventions. Ten years from now, how do you expect the Internet will be utilized in campaign and
What health- related issue do you perceive as the most in need of awareness?What type of campaign/intervention style would you use to increase awareness?Why would your strategy be effective?
Campaigns and interventions are all around us. To demonstrate this, have the students list all the campaigns/interventions they know of and document them on the board. Select a few examples and ask
Split the class into groups of four to six students and assign each group a health behavior. For example, the behaviors could be smoking, exercise, alcohol, bullying, cancer screening, etc. Have each
Awareness ribbons are one of the most recognized and well- known campaign strategies. On the textbook’s companion website, you will find two files for Chapter 14: Awareness Ribbons—Questions and
For what health behaviors might eHealth applications be most effective? Why?
Which populations are most likely to use eHealth tools? Which are least likely?
What do you think eHealth tools will look like 10 or 20 years from now?
Take a poll of the students in class: How many have used a computer or Internet based intervention? How many have used a mobile health app? How many have played a health video game? How many have
Have students design their own eHealth application. Be sure to have them justify the health problem, population, technology, and features, as well as why they think eHealth can improve this
The CDC, FEMA, and DHS have all used the zombie apocalypse to promote emergency preparedness. Do you think this attention- getting tactic minimizes the importance of emergency preparedness planning?
Keeping in mind the importance of journalistic freedom in the United States, should journalists be required to provide instructional messages for self- protection to the public in a crisis? What
How can scholars advance theories of crisis communication without being able to predict crisis outcomes?
What other theories have you learned about in this class that could be applied to crisis contexts?
How long do you think you could survive in your current home if a mandatory shelter- in-place order was issued and there was no running water? What supplies would you need to survive for 72 hours? A
Identify a crisis in the news that is likely to pose health risks. Compare three news stories from three different sources and analyze the stories for presence or absence of instructional messages
Choose one of the following health crisis scenarios and write a two- minute press conference statement following the best practices in risk and crisis communication and present it to the class:a)
In this photo, Ramu is eating raw meat. What do Ramu’s behaviors suggest about how we develop self-concepts? Would you define Ramu as a human or a wolf?
To what extent do you agree with Putnam’s claim that people are increasingly disconnected from one another?
How do you think the predicted demographic changes might affect facets of culture such as personal relationships and work?
How do digital media change how we relate to others?
Why do you think people have always found ways to express ideas through pictures as well as words?
What personal constructs do you rely on when perceiving the people in this photo?
Have you ever been lumped into a category that you felt erased your individuality?
One gift of growing older is enriched perspective. What might these people be able to share that two 20-year-olds cannot?
In addition to judging in courts, what other occupations particularly require empathy?
What are the newest expressions you’ve noticed in social media?
What terms can you add to illustrate how naming things gives them a social reality that they do not otherwise have?
What do you perceive as the preferred terms today for ethnic groups?
Monitor your communication to see how often you use qualifying or hedging phrases.Could you find ways to speak more directly and honestly?
When my niece Michelle told me she had learned to read, she was bursting with pride.How might reflecting on this accomplishment affect how Michelle thinks about herself?
To what extent do you think digital language enhances communication? To what extent does it hamper communication?
Do you think crowdsourced documents are appropriate resources for deciding legal cases?
Which person in this photo has greater power? How is it expressed?
Do you believe you can read others’ nonverbal behaviors?
What is your perspective on changes in cultural ideals for the female body from that of Marilyn Monroe in the 1950s to top models today?
Do you wear clothes that have messages? If so, what do they say about your identity?
What degree of connectivity is comfortable for you?
Do you use a laptop or tablet in classes? If so, does it enhance what you learn?
Identify the opportunity and danger that were present in a conflict you experienced.
What do the nonverbal behaviors in this photo suggest to you?
How would this photo be different if the two people were both Americans?
Which theory discussed in this book offers insight into reasons that blacks perceive more racial bias than whites in the United States?
Identify an adage that you heard often when you were growing up.
Can you identify a feeling, experience, or other phenomenon for which there is no word in the English language?
Who are your looking glasses? For whom are you a looking glass?
How would you compare the value of direct definition from friends in face-to-face conversation and strangers’ comments on a YouTube posting?
How did your parents’ communication with you influence your self-concept?
Did you have imaginary friends when you were a young child? What do you remember about them and their value to you?
Who are the uppers in your life? Do you have any downers or vultures?
How often do you talk with members of your family?
What roles do friends of the road and the heart play in your life?
Has your perception of a person’s attractiveness ever changed after you got to know her or him?
Which of these styles seem least compatible?
Are there accomplishments for which you individually receive credit which others helped you accomplish?
How do you explain the high cohesion that marks successful athletic teams?
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