All Matches

Solution Library

Expert Answer

Textbooks

Search Textbook questions, tutors and Books

Oops, something went wrong!

Change your search query and then try again

Result Not Found

Books FREE
Tutors
Study Help
Hire a Tutor
AI Study Help New

Search
Sign In
Register

study help
business
essentials of marketing analytics

Questions and Answers of Essentials Of Marketing Analytics

What is exploratory data analysis?
How does cognitive analytics augment traditional exploratory data analysis?
Why would a marketing analyst use cognitive analytics?
How might the integration of internal and external data provide value for a company?
Establish three different business scenarios where an exploratory data analysis using cognitive analytics might be helpful.
Using the different scenarios, determine internal and external data that might be useful in better understanding the relationship between the company and customers.
Define data visualization.
Why is it so important that marketers have a basic understanding of the fundamentals surrounding data visualization?
What are the two main objectives surrounding the graphical depiction of quantitative values?
What are the six basic principles of design?
Explain the basic elements of design.
Describe the eight common relationships that exist in business data.
Examine a public Tableau dashboard at https://public.tableau.com/en-us/gallery/?tab=viz-of-the-day&type=viz-of-the-day. How are the principles and elements of design used in the dashboard? How does
Suppose that you are presenting insights from the last two weeks to the management team at your company. You need to convey insights clearly and quickly. How would a dashboard facilitate your
What is a simple linear regression?
How is multiple regression different from simple linear regression?
Explain how predictive regression performance is assessed.
Name some techniques used for selecting features to use in a model.
Locate an article on a struggling business. Identify a business problem from the article. List 15 features that could be helpful in predicting a target variable.
Use the features identified in question 1. Draw two different models that include features and a target variable. The first model should be developed using all of the 15 features that could predict
Define neural network.
Describe how marketers use neural networks.
What are basic structural elements of a neural network?
Explain the functions of a neural network.
What types of neural networks exist?
How does a neural network learn?
Review the data fields in Exhibit 6-7. What are some additional variables not contained in the dataset that could be used to predict whether customers might be satisfied?Exhibit 6-7 VARIABLE NAME
What outcomes other than customer satisfaction would be helpful for marketing managers to predict?
Explain Automated Machine Learning (AutoML).
What questions might arise when presenting AutoML learning results?
How can AutoML learning be used in marketing?
Describe an ensemble model.
What are the key steps in the AutoML process?
Identify other business problems you might face as a marketer in the P2P lending industry. Considering your new business problem, what other free data sources can be blended with Lending Club data to
Examine Exhibit 7-37. Are there other customers that should be monitored for default? Should the marketing team consider developing communications for customers that are not at risk for
Identify the variables necessary when using AutoML to predict customer churn (customers that stop purchasing from the brand) for your favorite clothing brand.
Define cluster analysis.
How is cluster analysis useful in marketing segmentation?
How can marketers use cluster analysis?
How does a cluster analysis function?
Differentiate between hierarchical and k-means cluster analysis techniques.
Review Exhibit 8-48. What are the differences seen in the groups when examining the three cluster results versus four cluster results?Exhibit 8-48. Jupyter Cluster Analysis Last Checkpoint: 40
Review Exhibit 8-49. What are some marketing strategies that might meet the needs and wants of customers within the four different clusters? Exhibit 8-49. SEGMENT NAME Silver: weakest customers.
Define market basket analysis.
How can marketers use market basket analysis insights in decision making?
What are association rules?
What does an apriori algorithm identify?
Explain the difference between support, confidence, and lift.
What is the difference between collaborative filtering and association rule?
Upon evaluation of Exhibit 9-32, what is Support, Confidence, and Lift indicating for results of the association rule IF [Hoodie] THEN [Pants]?Exhibit 9-32 Result History Data 7 Graph Description
How could marketing managers use the results from Exhibit 9-32 when making email marketing and general promotion decisions?Exhibit 9-32 Result History Data 7 Graph Description Annotations Process
Define natural language processing.
How can marketers use natural language processing?
What are the basic steps of text analytics?
What is the difference between stemming and lemmatization?
How does removing stop words improve the analysis?
How does a term-document matrix work?
Collect five reviews from your favorite retail website for one product. Using the reviews, develop a term-document matrix similar to Exhibit 10-5. What terms appear most frequently? Exhibit 10-5.
Create a scenario in which this text data might be helpful to a company. Then, consider which data sources (e.g., customer service transcripts, customer-generated social media posts, etc.) would be
Define social network analysis.
How can marketers use social network analysis?
Differentiate between a node and an edge.
What information does a graph provide?
Explain the difference between degree centrality, betweenness centrality, and eigenvector centrality.
How can link prediction be used?
How does knowledge of what Twitter users are tweeting about regarding electric cars help refine and develop innovative products? What are some other sources of information that might also be helpful?
A company wants to identify three influencers in the network to discuss and review the new electric car model. Using Exhibit 11-43, which three people could serve as influencers? Why did you select
Define digital marketing.
How can marketers use digital marketing analytics?
What are the three categories of digital marketing media touchpoints?
List several examples of touchpoints for each digital marketing media.
What are some basic and complex measurements associated with digital marketing analytics?
Describe A/B testing and explain its purpose.
Consider the data in the Google Analytics reports. What external data might be helpful to combine with this data to drive more insights?
Exhibit 12-28 indicates which age groups are exiting the landing page at a slightly higher rate. Brainstorm some ideas that might be helpful to keep them engaged longer on our website.Exhibit 12-28

Showing 1200 - 1300 of 1275

1
2
3
4
5
6
7
8
9
10
11
12
13

Services

Sitemap
Fun
Definitions
Become Tutor
Study Help Categories
Recent Questions
Expert Questions

Company Info

Security
Copyrights
Privacy Policy
Terms & Conditions
SolutionInn Fee
Scholarship

Get In Touch

About Us
Contact Us
Career
Jobs
FAQ
Campus Ambassador

Secure Payment

Download Our App

© 2024 SolutionInn. All Rights Reserved