1. Describe the various pricing strategies and distribution options that are available to companies. Which pricing and...
Question:
1. Describe the various pricing strategies and distribution options that are available to companies.
Which pricing and distribution strategies were adopted by Auto Vault? Men have always had a bit of a love affair with their cars, but the customers of Auto Vault are downright obsessive. You would be too if you had $500000 invested in a Lamborghini or some other exotic coupe.
Auto Vault, a Toronto-based secure car storage facility for luxury automobiles and motorcycles, is owned and operated by Gary Shapiro. He got the Idea for Auto Vault when working in sales at a high-end auto dealership.
Potential customers complained that money wasn't the issue when it came to making a purchase;
rather, the problem was where they would store the vehicle. Shapiro's company was launched in 2004, and it has been experiencing steady growth since inception, expanding from 80 customers at the end of its first year of operations to 400 in 2008.
For a $2.29 monthly fee, customers can purchase Auto Vault's Gold Package, which includes an exterior dust cover, interior mats and steering wheel cover, access to dedicated staff, secure parking, security monitoring, valet delivery, and detailing. For$29Wmonth, you can get all the features of the Gold Package, plus tire pressure monitoring, battery and fluid checks, scheduled vehicle start-ups, and visual inspections
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