1. Discuss the factors of production as they apply to Genuwine Cellars. Wine connoisseurs, also known as oenophiles, have a love of and devotion to wine, and they take just as much care in the procurement and storage of their vi no as they do in the tasting. Robb Denomme and Lance Kingma own Winnipeg-based Genuwine Cellars, which sells custom-designed wine cellars, some of which have six-figure price tags. The company was started somewhat by accident in 1995 when someone asked Kingma if he thought he could build a wine cellar. He took on the challenge, and the first order led to another, and he eventually partnered with Denomme, who was just 17 at the time. As the saying goes, the rest is history. Today, the business is a multimillion-dollar operation selling to clients around the world, with the majority of sales being to the U.S.