1. Have you participated in the spread of a viral campaign recently? Describe the ad and the reasons why you sent the content to a friend.

The five Batman movies released between 1989 and 2008 grossed more than $1 .6 billion worldwide.
It would be understandable, then, if the producers decided to reduce the marketing budget for film number six. If ever a movie could be expected to market itself, it would be The Dark Knight. Instead, the producers teamed with 42 Entertainment, a California-based creator of alternate reality games, to immerse fans in one of the most elaborate viral marketing campaigns ever conceived. The tun began over a year before the movie opened, with the appearance of posters and a website "supporting'' one of the film's characters, Harvey Dent, in his campaign for district attorney of Gotham City. Visitors to the website quickly discovered a link to a similar site-www.whysoserious.COfl}that appeared to have been vandalized by the movie's main villain, the Joker.