1. The decision to "go international" requires a high degree of analysis and examination of factors both internal and external to the business. Assess EPIC's form of competitive advantage, level of involvement in international business, and various barriers to international trade. Help wanted: Dynamic and innovative company seeks staff who are adventurous, love to travel, and are willing to spend most of the year in some of the world's most exotic locations, many of them very warm! Sounds like a dream job, right? Well, while there's sure to be other mandatory criteria, jobseekers interested in working for EPIC Newsgroup Inc. must meet the above demands.

EPIC was started in 2004 by two young Vancouverites, Sabrina Heinekey and Tiffany Steeves. While travelling on foreign assignment, the duo realized that many countries and their respective tourism boards, corporations, ministries, and so on were not using television as a promotional medium. They decided the gap was worth pursuing, and thus their agency was launched.