1. What are the strengths and weaknesses of a-distribution? When retailers initially got into online selling, they often kept their sites separate from traditional outlets. But this led to confusion when customers were unable to exchange items In stores. Similarly, today organizations are struggling with the implementation of social media strategies. Here are some recent developments in a-distribution:

• Amazon is the poster child for a-distribution success.

It is the key destination for book and DVD sales and has a growing presence In everything from glassware to patio furniture. Amazon's development of the Kindle a-reader further demonstrates its willingness to embrace new distribution trends. Amazon created the Kindle even though it had no previous experience in hardware development.

• Walmart transformed the traditional retail landscape, and it is now serious about online sales as well. It announced its intentions by slashing prices to $9 on 10 hot upcoming books. Walmart is using these books as loss leaders to gain attention and drive traffic to its a-store. It clear1y plans to attack Amazon's position.