1. What is your group's most important recommendation? Why do you think it is likely to succeed?...

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1. What is your group's most important recommendation?

Why do you think it is likely to succeed? To encourage students to apply different motivational theories to a workplace problem involving poor productivity.

Situation Consider a small company that makes its employees feel as if they are members of a large family. Unfortunately, this company is going broke because too few members are working hard enough to make money for it. They are happy, comfortable, complacent-and lazy. With sales dropping, the company brings in management consultants to analyze the situation and make recommendations.

The outsiders quickly identify a motivational problem affecting the sales force: sales reps are paid a handsome salary and receive automatic yearend bonuses regardless of performance. They are also treated to bagels every Friday and regular group birthday lunches that cost as much as $200 each. Employees feel satisfied, but have little incentive to work very hard.

Eager to return to profitability, the company's owners wait to hear your recommendations

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Business Essentials

ISBN: 9780137069866

6th Edition

Authors: Ronald J. Ebert

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