1. What possible sources of financing are available to 55-Alive!?

The social networking site Facebook began specifically for college students, and over 80 percent of its users are under the age of 35. That's one reason Kelly and Jeff Lantz founded 55-Alive!, a social networking site for users over 50 years old. Launched in 2005, the company had a meagre $5000 in revenues in its first year. The following year, revenues jumped to $30 000 as the site's activities expanded into instant messaging, blogging, and chat rooms for member-created groups. Two groups that are widely subscribed to are "Man's Best Friend" and "Widow.Miidower" forums.
So what's next? To date, 55-Alive! is financed with the L.antzes' own money and has just one parttime employee. Kelly and Jeff project a need for at least $250 000 of outside funding to expand the site's content and to hire someone to help with sales ads. Despite its early success, 55-Alive! still receives only 100 ooo visits per month, just a small fraction of Facebook's 100 million daily users. While Facebook seems to continue to appeal largely to a younger demographic, it has been experiencing significant growth in the 35-54 age category.