1. Which of the strategies for enhancing job satisfaction and morale has Razor Suleman employed? A Toronto-based...

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1. Which of the strategies for enhancing job satisfaction and morale has Razor Suleman employed? A Toronto-based company called I Love Rewards sells solutions for businesses wishing to Improve their corporate culture and employee motivation levels.

They do this primarily through the development of web-based employee rewards- or incentive-based systems that are customized to suit their clients'

needs. Client employees are awarded points for performance, and these points can be redeemed for rewards, including brand-name merchandise and travel, which have been carefully selected with the employee demographic in mind.

If companies can motivate their customers with rewards-based systems, why can't it work for employees? Companies like Microsoft, Rogers Communications, and Marriott have bought into the concept, and have contracted I Love Rewards to develop incentive-based packages for their employees.

News of the successes of this high-growth company is travelling quickly. In the first quarter of 2009, I Love Rewards reported a 187 percent increase in gross billings year over year. But the future didn't always look so bright for Razor Suleman's agency.

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Business Essentials

ISBN: 9780137069866

6th Edition

Authors: Ronald J. Ebert

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