2. Before hearing any of your group's comments, and from the perspective of your assigned role, decide how this dispute should be resolved.

Because several stages are involved when distribution chains move products from supply sources to end consumers, the process offers ample opportunity for ethical issues to arise. This exercise encourages you to examine some of the ethical issues that can emerge during transactions among suppliers and customers.

The Dilemma A customer bought an expensive wedding gift at a local store and asked that it be shipped to the bride in another province. Several weeks after the wedding, the customer contacted the bride, who had not confirmed the arrival of the gift. It hadn't arrived. Charging that the merchandise had not been delivered, the customer requested a refund from the retailer. The store manager uncovered the following facts:
• All shipments from the store are handled by a wellknown national delivery firm