2. Do a little research and find out what the difference is between extrinsic motivation and intrinsic

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2. Do a little research and find out what the difference is between extrinsic motivation and intrinsic motivation.

Do you think Gavin MacMillan is extrinsically or intrinsically motivated? More than 20 years ago, Tom Cruise played a flashy bartender n the movie Cocktail. That style of bartending actually has a nam~s caned " flair bartending." Gavin MacMillan is the top-f'al1ked Canadian flair bartender, and second-ranked in the world. He's also an author and the C7M'ler of a bartender-for-hire business called Movers and Shakers. Now he's developing a brand-new idea for a bartender school cafted Bartender 1. Eventually, he wants to frandlise the idea across Canada and the U.S., and around the world.

Potential franchisees will like his idea to use an actual bar to teach students flair bartending. Gavin d oesn't rent space; rather, he borrows a bar for an evening to hold his classes. On one Monday evening, he is at a Toronto bar that Is closed, but he has talked the owner into letting him run his class there for free.

In return, the bar gets first pick of the graduates of Gavin's bartending school. In his first class of 12 students, Gavin has Incurred $11 000 of expense.s, but he receives only $6 000 in revenues. He hopes to reduce the cost of running Mure classes by reusing demonstration equipment. He needs to prove this concept will really work before trying to frandlise it.

There is no problem finding students who want to be bartenders, but there is a problem finding people who can be instructors. There are only about 10 flair bartenders in Toronto and 40 in all of Canada. Rnding teachers is not Gavin' s only problem. He is a perfectionist who is always fussing over the little things.

Sometimes he focuses so much on the details that he doesn't see the big picture. A third problem is his lack of time to do all the things he wants to do.

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Business Essentials

ISBN: 9780137069866

6th Edition

Authors: Ronald J. Ebert

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