2. What further actions might the company take? Ahh . . . the delicious taste of a fresh wild blueberry juice smoothie! What could be better to quench your thirst? The super juices offered by Arthur's Fresh, an Ontario-based beverage producer, offer much more than just thirst quenching. And, it's a good thing because consumers are looking for more than that these days-much more. Today's consumer insists on products that are both good for them and good for the environment. Arthur's Fresh is meeting the demands on both fronts. Its fruit smoot hies are known for their nutritional benefits. Adding sugar is taboo and one 325 ml serving provides 25 to 50 percent of your required daily intake of fruits and vegetables. The product is sweet; pardon the pun! But, what's even sweeter about this product is the way it's produced.