2. Why do you think that so much publicity is currently being given to mompreneurs? Why is s o little publicity given to "dadpreneurs"? The term "mompreneur" is often used to describe women who are trying to take care of kids and run a business at the same time. But just being a mom and being in business doesn't make a woman a mompreneur.

Rather, a mompreneur is a woman who starts a business because she is inspired by being a mother.

Consider two stories.

Darl ene Martin Darlene Martin has been a skating Instructor for 17 years, and while the money is great, the hours are awful and Darlene has not been able to spend as much time with her daughter as she would like. So, she has started a home-based business called Bijouxbead, making and selling expensive jewellery (prices range from $100 to $1000 per piece). As a mompreneur, she wants to be able to set her own hours, and she is hoping that Bijouxbead will also make big money.