3. How does this case help demonstrate the important role of the WTO in the international business arena? Montreal-based Bombardier Inc. is a diversified Canadian company that specializes in transportation solutions, from commercial and business jets to rail transportation equipment and services. Bombardier was founded in 1942 to manufacture a now-classic Canadian product-tracked vehicles for transportation across snow-covered terrain.

Many of the Bombardier snowmobiles that were manufactured decades ago can still be seen in various areas of Canada. One such half-track sits on the windswept shores of Yathkyed Lake in Nunavut, hundreds of kilometres from any town. It is a mute reminder of the important role Bombardier played in opening up Canada's remote North.

Bombardier's headquarters are in Montreal, but its employees also work in the United States, Mexico, Europe, and the Middle East. More than 90 percent of company revenues come from outside Canada.

Bombardier's strategy is to achieve accelerated growth in foreign markets, so it is continually refining its strategy to find new business opportunities in global markets.