8. Select a product that is sold nationally. Identify as many media sources used in its promotion...

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8. Select a product that is sold nationally. Identify as many media sources used in its promotion as you can.

Which medium is used most often? On the whole, do you think the campaign is effective? What criteria did you use to make your judgment about effectiveness?

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Business Essentials

ISBN: 9780137069866

6th Edition

Authors: Ronald J. Ebert

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