A company wishing to enter the international market can consider several levels of involvement, including operating as

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A company wishing to enter the international market can consider several levels of involvement, including operating as an importer or exporter, international firm, or multinational firm.

Which of these best describes Mini? Support your conclusion.

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Business Essentials

ISBN: 9780132664028

9th Edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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